Like every growing industry, cannabis business owners are always looking for ways to level up their marketing. As cannabis-friendly legislation continues to progress from state to state, there is an ever-increasing need for cannabis influencers. Here are the steps you can take to get the attention of a successful cannabis brand and lock in an affiliate partnership.
Know Your Weed
Business owners are busy people, and they might not have time to educate you on the ins and outs of cannabis. If you want to appear professional, you have to know something about the products you are backing. From being able to explain the benefits of CBD oil to understanding the indica cannabis strain, research will pay off in the long run. Business owners will be excited to work with someone who is knowledgeable and can champion their products.
Develop a Unique Perspective
You may think you're ready to contact businesses about being an affiliate, but your platform has to speak for itself. Here are some tips for building a successful online following:
- Use what makes you unique
- Create authentic content
- Post on a regular basis
- Interact with your followers
- Collaborate with other influencers in your industry
- Streamline your social accounts
It may take hard work and consistency, but it is possible to stand out from the online crowd. Try not to overthink your approach to social media and remember to rely on the things that make you unique.
Polish Your Resume and Your Pitch
When you have found a cannabis business that you want to partner with, it's time to work on your proposal and resume. All of the time and energy you put into building your online presence could go to waste if you send a resume with poor formatting and a request letter full of grammar and spelling errors. Take the time to review and revise these documents, because they represent you.
Don't worry if you have never been an affiliate before. Brand owners are often excited to partner with influencers who can highlight the professional experiences and skills that make them a perfect fit.
Understand Social Media Guidelines
Marketing cannabis on social media is complex, and regulations change on what feels like a day-to-day basis. Cannabis influencers need to live in a location where recreational use is legal. Beyond that, you should understand that the major social media platforms like YouTube, Facebook, and Instagram all have strict guidelines that brands have to follow if they want to market their products. Being flexible and adaptable is key when partnering with a cannabis brand.
Recreational cannabis is becoming more accepted every year, and soon many cannabis brands will be ready to make strategic partnerships with successful social media accounts. If you are looking to transform your hobby into a career opportunity, there are strategies you can follow to maximize your chances. When you approach businesses with genuine interest, knowledge, and a passion for their products, they will be more likely to consider you as their next cannabis brand ambassador.